In a fast changing environment, more than ever, organizations are faced with aggressive and challenging competitors. Creativity and innovation are two of the keys elements that help companies to increase their competitive advantage. Alternative views, as well as new perspectives in approaching problems are most likely to point towards more inventive solutions.
Building the right team ultimately affects the chances of company’s success. Cohesive groups perform better, as their members cultivate close relationships and focus on common goals. However, the nature of the objectives determines the level of group cohesiveness required.